CONSULTING

SERVICES

  • Fractional creative direction is a recurring workstream where we meet once or twice a week with your internal team and provide high-level design feedback and oversight. This is a great way to bring in executive-level creative leadership, without needing to hire that role full-time.

  • In these consulting sessions, we'll review your current design system across all touchpoints, and make informed recommendations on how to improve. Coming out of the engagement, we'll document formal recommendations for next steps.

  • In these consulting sessions, we review top-line business objectives and come in with a primary problem to solve. This primary problem could be anything from brand name, brand design, brand positioning, go to market strategy, and more. We'll break down the problem into its basic components, then create a structural framework for how to solve it. Coming out of the engagement, we'll document formal recommendations for next steps.

  • In these consulting sessions, we will take a deep-dive look at your customers — who they are, what their interests are, what demographic groups they belong to. We can also look at analytics data to see what pages and products these customers are most drawn to.

    In addition to persona development, we can also structure and run user interviews with your target demo to gain valuable insights.

  • In these consulting sessions, we focus our time on developing a digital product roadmap which will identify key goals (broken down quarterly) over the next year.

    Together, we'll go through the process of feature prioritization, new product launches, tech stack & design updates, and exciting digital initiatives.

    We will also discuss ballpark costs/timing, and pros/cons for any major digital goal, and give insight into which initiatives will give you the highest return for the lowest costs.

  • In these consulting sessions, we can review design, ux, copywriting, strategy, dev, marketing, and opps candidates in your recruitment pipeline and recommend which ones to move forward with, in order. In addition, we can also join interview calls to vet the candidate and ask appropriate questions.

  • In these consulting sessions, we'll meet to review your pitch deck structure, wording, and formatting. We'll then make tactical recommendations for improvements. Coming out of the engagement, we'll document formal recommendations for next steps.

  • In these consulting sessions, we'll meet up to discuss your brand's general perspective on brand photography, and aim to build a core bank of "starter" brand images (free or stock) to use across your brand touchpoints.

Services

Book a Consultation

90-Minute
Consultation

$375 | Non-Refundable

Perfect for high-level feedback and direction setting. Once the call is booked, I’ll send an intake form with questions to get up to speed prior to the call.

4-Hour
Consultation

$1,000 | Non-Refundable

Perfect for deep, tactical feedback. Once the call is booked, I’ll send an intake form with questions to get up to speed prior to the call.

All-Day
Sprint

$2,000 | Non-Refundable

Perfect for deep, tactical feedback and big-vision planning. For an all-day collaborative engagement, we’ll work together IRL. Once the call is booked, I’ll send an intake form with questions to get up to speed prior to
the sprint.

  • “Caley went above and beyond to present to us unique brand ideas, colors, fonts, design styles, and typography for my new brand Hiro that we could pick and choose from. She was so collaborative and easy to work with. Caley’s aesthetic is excellent, her professionalism yet approachable nature is so lovely to collaborate with, and she had zero ego involved, which is a lot to say for creatives! And she hit all of our deadlines. I highly recommend them and will work with her again.”

    —Miki Agrawal
    Founder of Hiro, Tushy & Thinx

  • “We absolutely adored partnering with Caley to bring Elix to life! She guided us through UX of how to bring the process of seeing an herbal practitioner online by infusing thoughtful tactile touches to truly differentiate the Elix experience. She put her heart and soul into our projects and we are so grateful for her talents.”

    —Lulu Ge
    Founder of Elix Healing

  • “Caley helped create a beautiful and sophisticated website for Aurate. We used data and best-in-class-practices to optimize for conversion, while not sacrificing the aesthetics. Caley worked hand-in-hand with our team and 3rd-party vendors, and the overall process was extremely collaborative.”

    —Daria Lupinacci
    CMO of Aurate

  • “Caley helped to build our brand from the ground up. She feels like a member of our core team and has helped us develop everything from our site, to our physical collateral to our entire brand development. She is a delight to work with: creative, thoughtful and thorough.”

    —Melanie Travis
    Founder of Andie Swim