ADAMS
CALEY
NYC EXECUTIVE CREATIVE DIRECTOR
& DIGITAL PRODUCT LEADER
ABOUT CALEYCaley Adams is an Executive Creative Director with 16 years of experience leading brand, product, and digital work for global fashion, luxury, and consumer brands. Her work sits at the intersection of storytelling, product strategy, and digital experience, with a focus on building clear systems, strong teams, and scalable, enduring design.
Chief →
App UX & Design
A Touch More (Megan Rapinoe & Sue Bird)
Website UX/UI
Andie Swim →
Branding, Website UX/UI, Packaging, Photoshoot Creative Direction
Coterie Diapers →
UX/UI for Subscription Program Rollout
Hiro Diapers →
Brand Identity, Packaging, Illustration
Kin Euphorics →
Brand Expansion, Art Direction, Website UX/UI, Packaging
Zuzu Ravn
Website UX/UI, Brand Identity
Aurate
Website UX/UI
Influence Media Partners
Brand Identity
CORE CAPABILITIESExecutive-Level Creative Direction
Defining Vision and Setting the Roadmap
Unifying Brand and Product
Leading End-to-End Creative Execution
Building and Scaling Design Teams
Organizational/Executive Stakeholder Alignment
Design should be beautiful enough to move you and functional enough to disappear. The real work is balancing brand and UX so seamlessly that the story draws you in and the experience carries you forward effortlessly.
Caley Adams • Executive Creative Director