ABOUT CALEY
With over 15 years of design experience across brand, digital, print, and packaging, Caley has brought to life some of the world's most celebrated brands — including Chanel, The Row, Rolex, Warby Parker, Birchbox, Ralph Lauren, and Mac Cosmetics.
After spending a decade building larger brands, she turned her focus toward working with early-stage companies to help them navigate the many phases and challenges of brand development, from pre-launch to post-launch, and opened her NYC-based design studio Wildes District in 2017. Over the next six years, Wildes District helped build some of today’s most iconic startups, launching and scaling their businesses across multiple touchpoints. Clients at Wildes District included: Kin Euphorics, Andie Swim, Coterie Diapers, Chief, Aurate, Margaux, Cadence, Elix Healing, A Touch More, Dossier, Sensa Padel, Sprezz, and more.
Today, Caley works as a Creative Director, Consultant, and Advisor. She partners with brands, agencies, and VC firms to guide them through the process of launching and scaling businesses and design infrastructure. With her robust network and extensive industry history, Caley has the unique skill of assembling some of the best and brightest minds in business to support her portfolio of clients. Her expertise areas are focused on 1) the intersection of digital + brand, and 2) the luxury, e-commerce, and wellness industries.
When she’s not working, she spends her time angel investing in compelling women-led/focused startups, drawing/painting in her studio, attending allllll the concerts, and skateboarding with her 4-year-old son. 🤙
Press
Shopify NYC: Panel | Brand-led ecommerce
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